Meg McParland, B2B demand generation expert, on a tree-lined brick walkway

B2B Marketer · Author · AI-Powered GTM · Fractional CMO

Marketer. Author. Data Obsessed, AI Native. Traveler. Builder.

I’m Meg McParland. I build B2B growth engines, write and edit books, and use AI to do more of both — whether I’m in the boardroom or on the road.

What I Do

Marketing Strategy & GTM

Go-to-market strategy and brand positioning for B2B SaaS companies — as an individual contributor or a fractional CMO.

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Demand Generation

Demand-generation engines and ABM programs that turn pipeline into qualified revenue.

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Writing & Editorial

Author of Confessions of an Introvert, plus editorial and ghostwriting work across more than a dozen books.

See my books →

Special Projects

Board, advisory, and consulting work with a few companies I believe in.

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More About Me

20+ years building marketing functions from scratch, an early adopter of AI, and always planning the next trip.

Read my story →

What People Say

Phil Gerbyshak
Phil Gerbyshak Author | Speaker | Consultant | Coach

Meg's work was on time, on budget, and on point. I got exactly what I wanted, and then some — my book is better for having her edit it.

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Ryan Edlich
Ryan Edlich Strategic Healthcare Software Sales Leader at Statewise

Meg is one of those rare professionals who makes the work around her better without anyone fully realizing how she's doing it. Strategy and execution aren't separate gears for her — they run together

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Archie Litaker
Archie Litaker Chair of the Board at Litaker Insurance

Meg is the consummate business professional — creative, innovative, well organized, and always working hard to find ways to promote others.

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Frank Goldoni
Frank Goldoni Founder & COO at Design Trade Service

She is dedicated, detail-oriented, and results-driven. Meghan approaches each assignment as a challenge and pushes to deliver more than what was requested

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Ron Gordon
Ron Gordon Chief Technology Officer at MicroD

Meg is an intelligent and conscientious individual. She learns quickly and asks the right questions. She is very capable of managing multiple projects with different priorities and is fully committed to the success of each. A notable skill is her ability to work with even the most difficult customers; or to handle situations in which the customer’s expectations are not well aligned with contractual agreements or software capabilities. I have seen her transform difficult situations into highly collaborative and very successful win-win solutions.

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Let’s Talk

Whether it’s a demand-gen engine, a book project, or just a good conversation about AI in marketing — I’d love to connect.