Case Studies
Brand & Go-to-Market Case Studies
In-depth looks at the brand strategy, go-to-market execution, and marketing leadership I’ve led — the thinking behind the work, and the results it drove.
Brand & GTM Strategy · Medicaid Healthtech
Leading the Statewise Rebrand
How Cubhub and TaskMaster Pro became Statewise — a unified Medicaid compliance platform for pediatric, IDD, and personal care providers. I led the rebrand from strategy through go-live.
Planning a Rebrand or GTM Overhaul?
I help B2B SaaS and healthtech companies navigate brand strategy, positioning, and go-to-market execution — as a fractional CMO or consultant.
