Last week I posted about what I wish someone had told me before I started using AI for marketing. A few people asked the obvious follow-up question: ok but what does that actually look like day to day? Fair.
So, here are the three tasks that I handed off to AI and have not looked back on.
1. Campaign performance summaries
I have spent more hours of my life than I care to admit staring at dashboards, pulling numbers into slides, and trying to make a story out of a spreadsheet at 10am on a Friday before a leadership meeting. It is not my best work. Shockingly, “clicks were up but pipeline was flat and I am not totally sure why” does not inspire a lot of confidence in the boardroom.
Now I feed the data in, tell AI what I need the narrative to say (and more importantly, what questions I need it to answer), and I get a structured summary I can actually build on. It is not magic. I still have to think. But I am thinking about the strategy, not about how to make a pivot table look like a story.
The time I got back: I spend it on the “so what.” The actual analysis. The recommendations. The conversation with leadership that used to get cut short because I was still formatting slides 20 minutes ahead of the meeting.
2. Competitor research summaries
Nobody reads the 47 page competitive analysis. I know this because I wrote several of them and watched them die quietly in shared drives across multiple companies.
Now I pull the sources, feed them in, and ask AI to summarize what actually matters: positioning differences, messaging gaps, where we win, where we do not. I get something my sales team will actually open. Which is the whole point, right?
The time I got back: I use it to turn those summaries into actual sales enablement conversations. Not documents. Conversations. The kind where sales asks “why do we lose to them on price?” and I have a real answer instead of a PDF they will never read.
3. First drafts. All of them.
Blog posts. Nurture emails. Campaign briefs. Event descriptions. One-pagers nobody asked for but everybody needs last minute. All of it.
Here is my honest workflow: I brain dump everything I know about the topic, the audience, the goal, and the tone. AI gives me a first draft in about two minutes. I then spend the next chunk of time making it sound like a human being wrote it. Specifically, a human being who has been doing this for twenty years and has opinions.
Is the AI draft ever perfect? No. BUT… Is it a significantly better starting point than a blinking cursor at 9am? Every single time.
The time I got back: this one gave me back my mornings. And I used them to actually develop my team instead of disappearing into content production for three hours before anyone saw me.
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I want to be clear about something. None of this works if you skip the thinking. AI did not make me a better marketer. It made me faster at the parts that were slowing me down so I could do more of the parts that actually matter. Strategy. People. Decisions that require judgment that a robot does not have yet.
The job did not get smaller. It got bigger AND better.
What tasks have you handed off? Drop them in the comments. I am genuinely curious what people are doing with the time.
Meg McParland is a marketing leader with 20 years of B2B SaaS experience. She specializes in demand generation, pipeline strategy, and convincing sales teams to read things.
Originally published on LinkedIn on June 29, 2026 → Read the original on LinkedIn
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